Updated: November 20, 2019
FirstLighOutfitters.com (“Site”) is operated by Anywhere Brands, Inc. and its affiliated companies (“Company” or “we” or “us” or “our”). The terms “you” or “users” refers to potential customers or visitors to the Site.
Company does not knowingly process or store personal information of children under age 18.
PERSONAL DATA GATHERED
Through The Site
Company does not require users to register in order to view products. Registration is required in order to use certain features such as submitting Designs or making a purchase. In such instances we require certain identifiable information (“Personal Data”) such as your name, address, telephone number, email address, age, gender, and current location. Personal Information provided by you on other persons must only be done with such person’s prior consent. In order to complete a sales transaction, we also require financial information (“Financial Data”) such as the account numbers of banking, credit card, PayPal, or other acceptable payment methods. Personal Data and Financial Data will collectively be known as “Personal Information”. This Personal Information is collected either (a) by you personally inputting into the Site; (b) by automatic collection of your Personal Data as you use the Site; (c) when we communicate with you via telephone or email messages; or (d) from third party sites. You may opt not to provide such information, but your use of the Site may then be limited.
Through Third Party Sites
Company may also legally obtain both Personal Information and Non-Personal Data (defined below) through third party sites, including, but not limited to, affiliated businesses and social media sites. Personal Information may include purchase history and demographic information. By using the Site, you agree to this collection of your Personal Information.
If you do not wish to provide Personal Information on the Site, you may telephone Customer Service (see below) to complete a transaction.
NON-PERSONAL DATA GATHERED
Company also collects information regarding your IP address, domain servers, tablet and mobile device identifier details, your location (such as area code or zip code), navigation of the Site, time and duration of your use of the Site, products viewed, search history, and other details of your use of the Site. This information does not identify you personally (“Non-Personal Data”). Company uses this Non-Personal Data for the use of business strategy and procedures. Non-Personal Data may be retained indefinitely and may be anonymized and aggregated.
PERSONAL INFORMATION SECURED
As stated previously, we take the matter of your Personal Information seriously. We have put in place reasonable and appropriate physical, technical, and administrative safeguards against unlawful collection and processing of your Personal Information. No system is completely secure; however, we believe the measures implemented by the Site reduces vulnerability to most security problems. We ask that you contribute to these security safeguards by:
1. prohibiting any unauthorized user access the Site under your registered user information;
2. prohibiting any unauthorized user access to the Site while your computer, tablet, or mobile device is logged on to the Site;
3. exiting from or logging off the Site when not in use;
4. keeping all your username access and your user information, including passwords, private;
5. maintaining strong security on your computer, tablet and mobile device, including any third-party sites that may be linked to your Site account.
If, for any reason, you believe your Personal Information has been compromised, we ask that you change your username and password; and contact us immediately so that we can continue to maintain our security safeguards.
Please note, the Internet as a whole is not secure. Use at your own risk.
PERSONAL INFORMATION PROCESSED
All users should note that your Personal Information is stored and processed within the United States. Data protection and other laws of the United States may not be as comprehensive as those of your country; however, you should have full assurance that we take every reasonable and appropriate safeguards to protect your private information. By continuing to use the Site, you agree that your Personal Information will be transferred to our facilities located in the United States.
PERSONAL INFORMATION UTILIZED
Company uses your Personal Information and Non-Personal Data for various purposes, including, but not limited to:
* Providing service on the Site and/or support for Company Services (including management of your account);
* Corresponding and communication with users regarding, but not limited to, transactions, Site updates or service-related information;
* Improving, measuring, customizing, or reporting on the Site, the Company Services, and marketing strategies;
* Marketing, advertising, or promoting the Site and/or Company Services;
Working with third party sites for Company Services rendered or to be rendered;
* Updating records, confirming accuracy, and/or verifying with third party sites;
* Investigating and/or prosecuting any user we suspect of harmful, unlawful, or illegal activity;
Site activity, sales, and other commercial statistics are collected and combined (sometimes in conjunction with third party sites) for the purpose of Company’s business strategy and improving the Site.
PERSONAL INFORMATION DISCLOSED
Company may also disclose your Personal Information, with your consent, to others, including, but not limited to:
* An affiliate if you have requested their services or information;
* A third-party site performing services on our behalf (such as payment processing or marketing).
Users may access Site through a hyperlink from a website affiliate. If so, you agree that your Personal Information and Non-Personal Data may be shared between the two businesses in accordance with our contractual agreement with them.
In the event that Company is sold or merged with another company, you agree that your Personal Information and Non-Personal Data may also be transferred as a valuable asset. Likewise, your Personal Information and Non-Personal Data may be passed on to a successor in the unlikely event of a liquidation or bankruptcy.
Company may offer different communications to users to enhance the Site and/or Company Services. Various communications may include, but are not limited to: regular mail, email, text messages, or phone calls. You may cancel or opt-out of such communications at any time. Read the relevant section below for more information.
Site uses “cookies,” a small data file that we place on your computer’s hard drive, for record-keeping purposes, to collect information on users (including users’ Site activity), to measure marketing effectiveness, and to promote security. Cookies also assist users with login information such as recalling Personal Data for easier access to the Site. Cookies do not recognize users personally and are not harmful to your computer, tablet, or mobile device. They are commonly used by other websites and have become a standard operating procedure across the Internet. You may erase cookies and still use the Site, although some services, including but not limited to registering and purchasing a trip with an operator, may be limited.
“Phishing” is the fraudulent practice of online identity theft, including, but not limited to, emails appearing to be sent from reputable companies or unauthorized persons asking for your Personal Information. If you receive any suspicious email, text, or phone call asking for your Personal Information, contact Customer Service immediately so that we can continue to maintain our security safeguards. Company WILL NOT ask for this type of information via email. If you receive such an email, do not provide any information, do not reply to the email, and do not click on any attachments or links inside the email. Safeguarding your Personal Information must be your top priority.
PERSONAL DATA STORED
Company may occasionally request users to complete a survey. We value users’ input in order to evaluate: the effectiveness of the Site and/or our services, existing and potential features and marketing strategies. Users have the option to not participate in a survey. Any information gathered from a survey is non-confidential and may be used for our business strategy, service improvement, and marketing strategies.
California law permits users residing in California to request certain information regarding the disclosure of your Personal Information by Company and its affiliates to third party sites for direct marketing purposes. To submit such request, contact us via the information found below.
Users may choose not to provide Personal Information but use of the Site may then be limited.
Users may receive marketing emails or phone calls from the Company (including, but not limited to: promotions, discounts, and/or surveys); users may opt-out of receiving such communications by: (a) contacting Customer Support (contact us via the information found below); or (b) select “Unsubscribe” found in the marketing communications. Please note that any change in your preferences may take a short time to process before becoming effective.
Users may not opt-out of receiving targeted ads presented to you on or by means of the Site unless you refrain from using the Site altogether.
PERSONAL DATA UPDATED
We ask that users update their own Personal Information in order to keep your data as current and accurate as possible. To do so: access the Profile or Account details and enter your up-to-date and accurate data. Where possible, if Company is informed of any inaccurate Personal Information, we will verify and update with user’s consent. In order to verify user account, you may be required to provide us with Personal Information prior to accessing your account. Company may not accommodate a request if we, in good faith, believe that such changes or edits would violate any law or legal requirement, or cause the data to be incorrect.
502 S. Woodland St.
Winter Garden, FL 34787